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Jorge E. Moraga

Assistant Professor, Ph.D. American Studies

Pronouns: he/him/él

Areas of Interest

  • Latinx Studies
  • Critical Sport Studies
  • American Cultural Studies
  • Critical Diversity Studies
  • Globalization

Contact Information


About Jorge Moraga

Dr. Jorge Moraga is the proud son of two selfless, loving Salvadoran immigrants who have called the San Fernando Valley home since the early 1980s. His parents’ tireless support and encouragement sustained each of their children to become first-generation college graduates; while the last of his siblings to obtain B.A. degrees in 2012, he became the first in his family to earn a graduate degree in 2017 when he received his Ph.D. in American Studies from Washington State University.  

Dr. Moraga’s primary research and teaching interests include Latina/o/x studies, sociology of sport, cultural studies, sport media, critical multiculturalism and diversity studies, and global neoliberalism. His work has appeared in venues such as Journal of Sport and Social Issues, Social Inclusion, Football, Culture and Power (Routledge, 2017), American National Biography, The Encyclopedia of Social Theory (Wiley Blackwell, 2017), and Sport in American History group blog. Currently, his major focus is completing his first book-length project, Latinas and Latinos across American Sport Media, 1990-2020, which examines the varying ways Latinidades gets invoked, constructed, and received in mainstream U.S society by way of professional sporting cultures, individual athletes, journalists, and corporate media.

Prior to joining Cal Poly, Dr. Moraga worked at California State University, Bakersfield (CSUB), where he played an active role in the development and creation of CSUB’s Ethnic Studies Department in fall 2021, helped design and teach the university’s first Ethnic Studies courses (“Introduction to Comparative Ethnic Studies” and “Introduction to Latina/o Studies”), and served on several university wide committees and program initiatives such as Hispanic/Latinx Heritage Month, the Latina/o Faculty & Staff Association, the President’s Latinx Advisory Council, and CSUB’s Area F unit implementation taskforce.


  • Ph.D., American Studies, Washington State University, Pullman WA (2017)
    • Dissertation: “Browning sport: How multicultural markets, halls of fame, & bilingual media construct Latinos/as in late-capitalist America”
    • Chair: C. Richard King
  • B.A., History, California State University, Northridge (2012)
  • B.A., Central American Studies, California State University, Northridge (2012)

Selected Publications

Peer-Reviewed Journal Articles

(2022). “Riverboat Ron”: A critical reading of Ronald Rivera, American brownness, & Latino masculinities in the NFL. In D.J. Leonard and C.R. King (Eds.), special issue of Journal of Sport and Social Issues: Critical Coach Studies. doi.10.1177/01937235221099149

(2018). On ESPN Deportes: Latinos, Sports Media, and the Cultural Politics of Visibilities. In Journal of Sport and Social Issues 42, no. 6: 470-497. doi.10.1177/0193723518797030

(2015). You Made El Team-O! The Transnational Browning of the National Basketball Association through the Noche Latina Campaign. In Marc Theeboom and Rein Haudenhuyse (Eds.), special issue of Social Inclusion: Sport for Social Inclusions: Critical Analyses and Future Challenges 3:3, pp. 118-128.

Book Chapters

(2021). Reading Fernando Valenzuela and Fernandomania: Broadening American-ness One Pitch at a Time. In Joel Nathan Rosen and Lisa Doris Alexander (Eds.), The Circus Is in Town: Sport Celebrity and Spectacle. University of Mississippi Press: pp. 255-277. ISBN: 978-1496836557

(2017). 4th & G(l)o(b)al: Origins, Evolution, and Implications of a Globalized National Football League. In David J. Leonard, Kimberly George, and Wade Davis (Eds.), Football, Culture, and Power. Routledge, New York: pp. 100-121. ISBN: 978-1138494190

Encyclopedia Entries

(2019). “Daniel D. Villanueva,” entry for American National Biography.

(2017). “Multiculturalism,” entry in Bryan S. Turner (Ed.), The Encyclopedia of Social Theory by Wiley Blackwell.  

Book/Film/Museum Reviews

(2018). National Baseball Hall of Fame and Museum: ¡Viva Baseball! Exhibit. In Journal of Sport History, 45:2 pp. 231-233.

(2016). Latinos in the End Zone: Conversations on the Brown Color Line by Frederick Luis Aldama and Christopher González in Sociology of Sport Journal, 33:1 pp. 92-94.

Public Scholarship

“Beyond Just Diversity: Using Ethnic Studies as Portal for Peace in the Central Valley,” (2020, April) In Bakersfield Life Magazine.  

“Remembering Super Bowl 50 through a Mestiz@ Sport Consciousness” (2016, Feb.) In Sport in American History blog.


  • Faculty Diversity Grant for “The Latinx Studies Faculty Research Colectiva”, CSUB, 2021-22
  • Promising New Faculty Award, California State University, Bakersfield (CSUB) (nominee 2020-21, 2021-22)
  • Young Scholars Symposium, Institute for Latino Studies, University of Notre Dame, 2018      
  • The Latino Museum Studies Program, Smithsonian Institute, Washington D.C., summer 2015


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